TheMerode is a Brussels-based private members club with a diverse community of more than 2,000 members. Managing such a membership requires continuous insight into what members value, how interests evolve and where connections form across the network.
SOLV provides Member Intelligence through a secure digital twin of the membership ecosystem. Interests, preferences and internal relationships are structured into a living model that goes beyond static profiles. This allows TheMerode to design programming that aligns more closely with what resonates across different member groups, strengthening engagement and participation over time.
In parallel, SOLV supports targeted growth by comparing external profiles with the existing membership model. This makes it possible to identify potential new members who fit the club’s dynamics and values, enabling expansion that reinforces the community rather than diluting it.
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Get in touch with Ruben.